Vo Viet Chung introduced the collection of ao dai of women in the central, the northern and southern Vietnam, the collection of ao dai for Miss Universe 2008 pageant in Vietnam and the collection of modern ao dai named “Colors of Soil”.

However, the highlight of this show was a unique ao dai, recognized as a national record, worn by Miss Vietnam 2006 Mai Phuong Thuy.

Mai Phuong Thuy and the special ao dai, which is recognised as the ao dai with the highest number of laps:

The collection of ao dai women in the central, the northern and southern Vietnam

 

THE AODAIHoi Trung Duong

– WAY BACK TO THE ANCESTRAL LAND

By: Tran Van Thuong

Photo of Vo Viet Chung, Viet Anh

In 2007 the ‘Hoi trung duong’ aodai project, by designer Vo Viet Chung, was anticipated to be completed within 6 months, but it is only two years later that the final seams of the huge aodai were finished, only three months before the big Millennium Thang Long Hanoi festival celebrations – the final stop of trungduong as expected.

- Designer Vo Viet Chung: “I actually finished the aodai at the end of last year, but I’m a perfectionist and I want to make it as close to perfect as possible. For example, I changed the color of its laps and some needlework, I also changed the gems becaI thought they weren’t suitable. It is my wish to have my own masterpiece after working in the fashion business for 20 years.”

 

+ TravelliveBecaof its great stature and significant meaning, it is now not your own, even though you are the designer, the manager and the investigator of this longtime cultural project. It will be shown in public and will stay in their hearts. Lets take a look at it’s appearance and compare it to how it looked at the start.

- When the aodai ‘Hoi trung duong’ appears in public, they will realize that it is a harmonious combination of three features: embroidered skill, high-faluting art (such as our traditional calligraphy) and the skill of plaiting gems in the modern age.  As a difference from the primary outline, I invited the Chinese calligrapher, Truong Han Minh to write some old Vietnamese proverbs on the aodai. Handwriting characters are refined as if it hides behind clouds and flying dragons. ‘Hoi trung duong’ is a special story of national history and culture. We can see the image of Vietnamese women in the art of flower embroidering and brocading that passes on tradition from one generation to another. It holds the spirit of the nation.

 

Have you contacted Vietbooks to find out if you have a chance to record the aodai ‘Hoi trung duong’ into Vietnamese Guinness?

- They actually contacted me! Vietbooks are completing my profile to up a record for ‘Hoi trung duong’.  According to our commitment, related information to this record is to be kept secret until the night before the aodai is revealed in Saigon were it was made. It is anticipated to take place on September 23rd,, this is when Vietbooks will give me their decision whether or not my work will be recognized.

 

+In 2008 the ‘Hoi trung duong’ project attracted much local and international attention, like Travellive and KBS, a Korean based channel. In the period of its completion has there been any opportunity for the public to see it?

-  The answer is not yet. At the end of last year, during some Vietnamese cultural weeks abroad, they asked me to introduce it but I decided against it. I want my work to appear at the right place and occasion, this was my plan since I decided to create it.

+ You have been given an insignia as well as a congratulatory certificate “the designer has the credit of recovering and developing My A satin material” by UNESCO in 2006. At your collection in Milan ‘Ms Ba from Vietnam’ the international fashion circles had the chance to view and admire this Southern traditional material. y. Is it the reason why you choose this material for the aodai ‘Hoi trung duong’, the manifestation of respect for ancient values on the decline?

- That’s right, but it is not enough. Indeed, few international fashion circles are familiar with Vietnamese fashion. Not only myself, but also, other Vietnamese designers will be able to take advantage of our valuable chance to popularize the image of Vietnam, with UNESCO recognizing us as well as the exposure received by international fashion shows and Fashion TV.  In this piece of ‘Hoi trung duong’, My A satin material of Tan Chau silk is used mainly for panels. I would like people to look and revere it as a cultural relic, something restored after a long sleep. In addition, many other traditional kinds of silk such as Ha Dong silk, Van Phuc silk from the North, Lam Dong and Da Nang silk from the Centre are displayed in 9 laps and sleeves. ‘Hoi trung duong’ is the blend of traditional and modern silk such as Phong Phu, Phuoc Thinh.

+ The aodai ‘Hoi trung duong’ is going to make its debut in October on the Millennium Thang Long Hanoi celebrations. How do expect you will feel when showing your masterpiece to the public in such a special festival?

- The show of ‘Hoi trung duong’ in Hanoi in such a spiritual time of history surely brings about unusual feelings for not only me but for everyone. Even though I’m from the South, there is no distinction between me and Hanoians. We are all children of the Fairy and the Dragon. ‘Hoi trung duong’ is my private work, on which I spent a lot of time. I’ll be very happy to see my “child” return to where the idea was formed.

In all honesty I might be the owner but there are 50 other artists and craftsmen that have contributed to the creation of this aodai.  When you see the aodai, you should not only see the work of the famous Vo Viet Chung but also of those who contributed, encouraged and supported me financially.

+ Is there any connection between your masterpiece and the Millennium Thang Long – Hanoi?

- I was taking part in a wedding fashion show organized by Travlelive in Hanoi last year, while traveling to Hanoi I read an excellent piece by Huynh Van Nghe.  It read, “Who travels to the North/Visiting Lac Hong home country/Since enlarging the country by swords/Vietnam mourned over Thang Long”. This had an emotional affect on me and urged me to return to the birthplace of our nation. One could also find a connection in the 1000 year Thang Long and the 1000-meter-long aodai, with its 9 laps and flying dragon decorations. I think there is a link between the present and the past.

+ You have traveled to many countries all over the world.  What impresses you most about Hanoi?

-Hanoi is the cradle of the national culture. I’m impressed by the many ancient cultural values. At first, it felt strange but now it’s different.  You’ll notice that I will spending a lot more time in Hanoi than in Ho Chi Minh City.  At the end of last year, I opened a showroom in Hanoi. Now when I travel to Hanoi it should be said that I’m coming back rather than I’m visiting.

 

 

more ao dais!

August 24, 2010

ao dai – isabelle du

June 19, 2010

-in 2007 she tested into not one but TWO colleges with the highest possible entrance exam scores

- valedictorian, teen model, MC, TV host, Miss Hot VTeen 07

- spokesperson of a couple handful of products

- photoshoot by famous photographer Louis Wu

 


(20-06-2009)

Back to school: Two young women wear ao dai. The Hue-based charity, the Ao Dai Association, besides helping poor girls study and get vocational training, is also trying to encourage them to wear the traditional Vietnamese ao dai. — VNS File Photo

HUE CITY — Many poor bright girls in Thua Thien–Hue Province will soon receive financial support for continuing their education while others will get vocational training from a new charity that has been established by women in Hue.

The Ao Dai (traditional long dress) Association, established last week, is now working to raise funds.

“Our association has been formed with the aim of respecting and preserving traditional Vietnamese cultures and lifestyles in general, and Hue’s culture in particular,” the country’s former deputy president, Nguyen Thi Binh, also the association’s honorary chairwoman, said.

Along with scholarships of VND1 million, it has also gifted an ao dai to 20 high school students living in remote districts like Huong Long and Thuy Bieu.

“I dreamed of wearing a new ao dai to school,” Ho Thi Ngoc Quy, who studies at the Hai Ba Trung School in Thuy Bieu Commune, said.

“Thanks to the Ao Dai Association, my dream has comes true. I will try my best to complete my studies,” added the 15-year-old girl, who, together with her younger siblings, earn money after school to support their parents.

A member of the association’s executive board, fashion designer Nguyen Minh Hanh of HCM City, said providing a “better life to poor girls is also our duty.”

The association will provide free training courses in sewing to poor girls so that they can find stable jobs.

The association and its partners, the Thua Thien-Hue Province Women’s Union and the HCM City Women’s Union, have organised dozens of cultural and charity activities to raise money.

It has more than 200 members, many of them local officials and well-known artists. — VNS

Real world Miss Congeniality
Beauty queen busts the pageant myths

Last updated 2-12-09 at 12:19 p.m.
Thi-Le Vo

By Thi-Le Vo
Northwest Asian Weekly

Four-inch heels really do bond women together. I know that sounds trite, but let me explain.

I was a con-testant in the Miss Vietnam Washington 2009 pageant. It was there that I realized my perceptions about pageants to be wrong. Coming into the pageant, I did not expect many contestants to be friendly or down-to-earth. More importantly, I did not expect to make any lasting friendships. But after we shared painful hours practicing in those heels, we were all a little closer because we understood the pain.

The contestants
Each weekend, we would meet up in the afternoon to practice our dance, our walk, and our Vietnamese. I was astonished to learn that I was in such a talented group. The careers of the contestants varied, from pharmacists to medical students to professors. There was a black-belt martial artist, a contestant who met Hillary Clinton, and another who won a hot-dog eating contest.

Before this experience, I didn’t really have any girlfriends. I was hesitant to open up because of negative experiences in the past.
One night, after the second practice, I went out with two of the contestants, and we engaged in genuine, fun conversation. Our first bonding experience was — believe it or not — at a dance club, talking about the representations of ethnic minorities and how we felt about them.

The pageant
A couple days before the pageant, people repeatedly asked me two questions — “Are you excited?” and “Are you nervous?” Although I did not feel nervous in the beginning, the constant questions made me nervous.

Pageant day was a lot more hectic than I expected. The pageant was supposed to start at 3 p.m., but two of the contestants were stuck in traffic coming from Tacoma.

Just minutes after one of the committee members finally declared, “We will just have start without them,” the two contestants amazingly showed up.

Behind the scenes, girls ran left and right, putting on new outfits. There were three outfits to change into, and we had about 10 minutes between each change. After all of the contestants had on their ao dai (a Vietnamese dress), the top 10 contestants were announced. These top 10 had to answer a question about a hobby or talent they had written on their application.

Based on the answer, the top five contestants were chosen and had to answer an impromptu question that all the contestants had written beforehand. I was lucky enough to make it into the top five.

Ironically, I received my own question, which was, “If you were faced with a decision to take one life in order to save a million, what would you do and why?”

You would think I’d know how to answer my own question, but I didn’t.

I wasn’t the person who actually thought of that question — my friend did. I wrote down his question, assuming it wouldn’t be chosen as one of the 10 possible questions.

As soon as I heard my question, I was in shock. I asked the host to repeat the question to make sure I had heard it right. My mind went utterly blank.

And I could not articulate. I don’t exactly remember what I said, but I know I used the word “kill” in my answer about a billion times. Kill this, kill that, kill people — it was horrible.

I did not win. My answer did me in.

But I am still honored to be the youngest contestant to be in the top five. I walked away with more just placing fourth — I gained new friends and a good life lesson: Don’t write down a question that you, yourself, cannot answer.

I became more in touch with my Vietnamese culture and found that pageants take dedication and hard work, especially when it involves walking in heels for 11 hours straight.

I was overjoyed when I saw my family and friends supporting me with their hugs and smiles. I am glad that my answer made them laugh. A memory that will stay with me forever was when I was walking on stage and my grandmother walked to the front to give me flowers. I was not expecting to become emotional, but it made my eyes water. I could tell how proud she was of me.

I am also happy that my charity, Operation Smile, was able to receive $500. My involvement with this pageant allowed two children to no longer be inhibited by their cleft lip or cleft palate because they can have a beautiful smile and a healthy, confident life ahead of them. (end)

Thi-Le Vo can be reached at info@nwasianweekly.com.

Local beauty rakes in online votes in international contest
14:39′ 28/10/2008 (GMT+7)

VietNamNet Bridge – Vietnamese beauty Cao Thuy Duong, who is among 67 contestants competing at the 2008 Miss International Pageant in Japan, is now leading in an online vote for the pageant’s International Image Award.

Vietnamese beauty Cao Thuy Duong is leading in an online vote for the International Image Award.

According to the website www.geocities.jp/intlbeautypageant/vote.html, as of 3pm yesterday, Duong has 4,288 votes, 41 per cent of the total, while Miss Columbia is in second place with 1,320 votes and Miss Zambia is in third place with 1,167 votes. The voting, now in the semi-final round, runs through November 1. The top 15 finalists, which will be announced on Sunday, will re-enter the competition on equal ground for the final round of voting.

Together with other Miss International contestants, Duong was present at a pageant function held in Kyoto last Saturday.

Wearing an innovative ao dai (traditional dress) by designer David Minh Duc, Duong said, “Hello everyone. My name is Cao Thuy Duong. I’m proud to come from Viet Nam — a peaceful country, which also loves peace. I do hope all of you will visit my country to experience the friendliness of the Vietnamese people as well as our natural landscape.”

Duong is also among the top 20 favourite beauties on the website globalbeauties.com, according to a list updated last Saturday.

(Source: Viet Nam News)

Model Pham Thi Ngoc Ha will represent Vietnam at the 20th Miss Model of the World contest

Model Pham Thi Ngoc Ha will represent Vietnam at the 20th Miss Model of the World contest for this year to be held from November 4 to 23 in China�s Shenzhen City.

Ha, who is 1.74 m tall and boasts a 88 � 61 � 91 (cm) figure, was the Miss Ao Dai (Vietnamese traditional dress) winner of the Miss Tourism Vietnam 2008 contest in which she finished among the top ten.

The 24-year-old started her career as a model in 2005 and has taken part in several major fashion shows including Fashion Week, Dep Fashion Show and Vietnam Grandpix Collection.

She is also the emcee for several TV game shows such as My Rec on VTV6 and Best Choice on Hanoi Television.

Ha will compete with 69 contestants from other countries and territories for the crown in the final round of this year�s contest, held at The Window of the World Theater on November 22.

Founded in 1988 in Turkey by the contest�s president Qevik Suha Alpayli, the Miss Model of the World is one of the first and most prestigious events for international models.

For more information, please visit http://www.intmodel.com.

Impeccable style

High School students wearing ao dai, the Vietnamese national costume. — AP Photo

I have visited Vietnam on many occasions and one of the most beautiful sights is being greeted by Vietnamese women wearing traditional white tunics or ao dai, Vietnam’s national dress.

On the streets of Hanoi or Ho Chi Min City, high school girls ride bicycles with impeccable style, wearing the elegant ao dai uniforms in what must be one of the world’s most graceful school uniforms. Others also wear conical hats.

I wish we could learn a thing or two from Vietnam. Leg power saves energy and it is pollution free. Are our Malaysian ladies (and men) willing to take up the challenge?

For this to happen, the city road system must be friendly to cyclists.

Pola Singh

17:18′ 17/11/2008 (GMT+7)

VietNamNet Bridge – Duong Truong Thien Ly arrived at the OR Tambo Airport in Johannesburg, South Africa on Sunday morning, one of the latest contestants coming to this country for the Miss World Pageant.

Wearing a blue ao dai and palm-leaf conical hat, Thien Ly attracted the eyes of many passengers at the airport. She looked very cheerful after an 11-hour flight.

The appearance of Thien Ly and some other contestants warmed up the OR Tambo Airport. Contestants were warmly welcomed by the organizing board and brought to Sandton Sun Hotel in the centre of Johannesburg, one of the best hotels in South Africa.

The Vietnamese contestant shares a room with Miss Thailand.

Thien Ly brought four suitcases of costumes, designed by Cong Tri and Sy Hoang, to South Africa.

Last night contestants met with the Chairwoman of Miss World Organization, Julia Morley. Today they will be shot for an introduction video clip, practice at Convention Center and attend a night party.

(Source: VNE)

Five records to be recognized at Hanoi Flower Street Festival
13:17′ 30/12/2008 (GMT+7)

VietNamNet Bridge – The five national records made during the Hanoi Flower Street Festival 2009 will be announced at the King Ly Thai To statue, Hanoi, at 7:00pm, December 31.

The wood-made fan and the pottery-made street.

The HCM City-based Vietnam Record Book Centre or Vietkings said the organizing board and craftsmen who participate in the Hanoi Flower Street Festival have registered five records including: the largest pair of flower-made dragons, the longest Bat Trang pottery-made street, the largest wood fan, the first collection of ao dai which are made of natural materials, and the largest flower gate in Vietnam.

Vietkings’ consultant and editing council have carefully researched the five records and officially recognized them as new national records.

The largest pair of flower-made dragons (15m long, 4.5m high) will be placed in the centre of the flower street, at the foot of the King Ly Thai To statue. The product is made from 10,000 branches of flowers from Da Lat city.

The ao dai collection made of natural materials.

The largest wood fan (9m wide, 4.5m long) is made by artisans Duong Van Mo and Phi Quang Bo from Chang Son fan village, Thach That district, Hanoi. The fan is made of fir, teak wood, rattan, silk, and decorated by Hang Trong folk paintings.

The pottery-made street includes 200 models of ancient houses of Hanoi. The product is made by craftsman Nguyen Ngoc Tuan from Bat Trang Pottery Village, Hanoi. The street is 50m long, made with 2 tonnes of clay. The highest houses are 0.8m and the lowest ones are 0.3m.

The flower gate is12.6m long, 5.6m high and 0.95m wide.

The collection of ao dai made by natural materials includes 10 ao dai made by dried flowers, leaves, resin, and rubber latex. This is a product of artisan Nguyen Manh Hung. Hung made the collection in three months.

V. T

00:10′ 20/01/2009 (GMT+7)

VietNamNet Bridge – Dinh Kieu Hanh, 21, defeated fourteen contestants in the final round of the Miss Ao Dai North California on Saturday in San Jose.

The first runner-up is Pham Tran Xuan Dao, 22, and the second runner-up is Le Bich Ngoc, 24.

Miss Ao Dai will represent the Vietnamese community in California to participate in charity activities.

In the last two years, the winners of Miss Ao Dai North California have returned to Vietnam to help children in orphanages.

The beauty contest is an annual event of the Vietnamese community in California. The recent contest is the 23rd of its kind.

Contestants in the qualifier round.

Contestants of the final round.

Miss Ao Dai North California 2008 Linda Tran.

The second runner-up of Miss Ao Dai North California 2008.

Miss Ao Dai North California 2009 Dinh Kieu Hanh.

(Source: VNE)

China: Mr. Bush and former President Jiang Zemin in Shangai in 2001

Saudi Arabia: Mr. Bush arrives for a dinner with King Abdullah bin Abdul Aziz al-Saud at his personal retreat in January, 2008, wearing a traditional Saudi robe.

Vietnam: Mr. Bush and Russian President Vladimir Putin prepare for an official group photo at an APEC session , wearing a Vietnamese ‘ao dai’ silk tunic, in November 2006.

South Korea: Mr. Bush, Peruvian President Alejandro Toledo and Japanese Prime Minister Junichiro Koizumi head for a photo session after a meeting in Pusan, South Korea, in 2005.

Chile: Mr. Bush and Mr. Putin again, this time in Chilean ponchos at La Moneda Palace in Santiago November 21, 2004.

Photos: LUIS ACOSTA/AFP/Getty Images;     AFP PHOTO/Stephen JAFFE;  AFP PHOTO/MANDEL NGAN,  AFP PHOTO/Jim WATSON; AFP PHOTO/JAPAN POOL/KENJI KONOHA; REUTERS/Carlos Barria


November 25, 2008 (Vietnam)

Ngo Nhat Huy is a budding designer from Vietnam who aims to make it big in the fashion arena. He, inspired with the ‘hippy style’ of the Western world that prevailed in 1970s, has developed a new, innovative long dress for the teenage from the traditional long dress (Ao Dai).

The designer created eye catching dresses by using fabrics like lace, elastic, silk and taffeta, dyed in bold colors to form bright colors. He made some unusual patterns to give a different look to the attire.

In addition, cutting lines at collars and body mixed with pants have created a playful and dynamic aspect for the dress. Even though the designer has tried out to create some thing unique, the usual grace of Ao Dai, still remains.

This outfit definitely has the distinct to make a mark in the young fashionistas hearts.

Fibre2fashion News Desk – Vietnam

ao dai kung fu

October 8, 2008

http://bloganh.wordpress.com/2008/10/08/chum-%E1%BA%A3nh-kungfu-ao-dai/
http://bloganh.wordpress.com/2008/10/08/chum-%E1%BA%A3nh-kungfu-ao-dai/

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TẤT SÁT CƯỚC

VẠN CƯỚC QUY TÔNG

MA PHI THẦN CHƯỞNG

PHI THIÊN ĐỘN THỔ

NÓN ĐÔI XÀ CHÉM

HỐP HÍP DƠ BÀN TỌA

MỘC THƯỢNG PHI

TA LẠI LÀ TA

(Sưu tầm internet)

16:23′ 05/02/2008 (GMT+7)

VietNamNet Bridge – Vietnam fashion industry’s recent success is attributed to the growth in number of young designers with their own trademarks which have become consumers’ favourites.

Besides well-known fashion designers such as Minh Hanh, Sy Hoang, Vo Viet Chung, Le Minh Khoa, Cong Tri, Truong Thanh Long, Trong Nguyen and Kieu Viet Lien, many younger designers such as Huyen Mi, Hoai Sang, Nhat Huy, and Thuong Huyen have now gained success through fashion competitions at home and abroad.

With the guidelines not to use fashion for performance only and to show one’s individuality, many designers now work on simple designs for daily life. Minh Hanh has many young designs on brocade; Sy Hoang and Vo Viet Chung pursue ao dai (Vietnam’s traditional long dress) and Kieu Viet Lien has passion for making wedding dress.

Fashion trademarks such as Zip Fashion, Legafashion, Viet Thy, Nino Maxx, PT 2000 with fashion for daily wear gave been welcomed by customers, marking the success of the domestic fashion industry.

In addition, Vietnamese fashion designers such as Minh Hanh, Pham Huyen Trang, Ngo Thai Uyen and Vo Viet Chung have been invited to co-operate with international fashion magazines.

The Vietnam’s fashion industry has now entered a higher developmental step, not only to process samples made by other countries.

Though Vietnam’s fashion industry is still in a fledging state, what young designers have contributed to customers is undeniable.

With the tendency of receiving and creating, the link between creativity and industrial production, between designers and garment and textile companies have brought success to Vietnam’s fashion industry.

(Source: Nhan Dan)


The costume of women in South Vietnam has gone through many stages of development, but still preserves its distinctive and unique imprints of the traditional culture.

Costumes of southern women and children in the old days

Attires of southern women in the old days

Initially, the women’s costume in the North of Vietnam was ao tu than (four-piece blouse) with a bodice, a skirt and a headscarf of the ancient Vietnamese women. When the country was separated into Dang Trong (the South) and Dang Ngoai (the North), the Lords of Dang Trong instituted a cultural reform, including a costume reform to differentiate local people’s costumes from those in Dang Ngoai.

Wedding dresses in the old days

In the 18th century, the southern women wore long five-flap shirts with black loose trousers, with their hair in a high bun and they walked barefooted both at work and in the town. And this five-piece shirt was considered as the forerunner to the current ao dai of southern women, which was preserved due to the development of the sericulture and fabric weaving. As there was a class division in the feudal society, common women wore long black shirts made from coarse materials, whereas upper class women wore shirts made from smooth and cloths with “main colors” such as yellow, blue, red and purple. They usually wore long shirts in blue or violet, their hair in a bun, curved shoes and flat balm hat with fringes. Besides, dark hues were considered more suitable for women living in wet areas.

At that time, the wedding gown comprised a halter-neck and a long-sleeved shirt, which were redesigned from ao mo ba mo bay (shirt of several flaps), to be suitable to the sultry weather.

Wedding costumes in the 1940s

In the 19th century and early 20th century, due to the influence of the French culture, the ao dai was harmoniously designed between the traditional culture and the western style. It was made tighter, clinging to the body and more colorful, from thin materials and worn with loose white trousers. In the 1970s, the south was the vanguard in renovating the costume. Southern designers made it cling to the body with narrowed flaps, especially they made use of the Raglan shoulder to avoid creases and give the dress a softer, more flowing appearance.

Then, the ao dai became the traditional dress of the Vietnamese women. It helps wearers look charming and attractive, elegant and romantic. Moreover, it also graces the lissomness and gentleness of the women.

Wedding costumes in the 1940s

Nowadays, the Ao Dai is still the much-feted costume of Vietnamese women at wedding parties, festivals and offices. Hence, many famous fashion designers such as Minh Hanh, Si Hoang and Lien Huong design the Ao Dai in different styles with unique patterns, which harmoniously combine the beauty of traditional style and the modernity of the West.
Besides the traditional dress, the ao ba ba (loose-fitting blouse), which entered Vietnam from Chinese traders and was redesigned several times, has become the distinctive costume of southern women. Initially, the ao ba ba was black and tailored with pockets and splitting flaps at the hip. It was worn along with a bandana, suitable to the life of women in watery areas. Later, designers made it tighter with the Raglan shoulder, and in light and bright hues that make the ao ba ba more feminine and beautiful.

Ao Dai designer – Lien Huong

September 30, 2008

Lien Huong Dresses Up Vietnamese – American Beauties
Fashion designer Lien Huong has taken 60 of her ao dai to America for the contestants to wear in the 2006 Miss Vietnam USA Open pageant in Las Vegas on September 2.

Designer Lien Huong (in White shirt) and her model (L) and two KBS TV’s reporters (R)

It took her four months to make the modern versions of the traditional Vietnamese outfits, all of them in light tones and most made of crinkled silk.

Lien Huong’s success in the fashion industry can be gauged by her participation in major events in recent years. These include Miss Friendship of the World in Ha Noi in 1999, the tenth anniversary of cultural exchange between Viet Nam and Korea in 2002, and the Charming Vietnam Gala in Australia last year.

And she has been interviewed by Korea’s KBS Television, Japanese television and French television.

The final of the fourth Miss Vietnam USA Open will be contested in the gambling capital of the world by 60 young Vietnamese women from America and elsewhere.

Source TT – Complied by Kim Khanh

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Miss Universe contestants to don Ao dai for charity

Eighty Miss Universe 2008 competitors will gather in Ho Chi Minh City on June 24 for Thanh Nien newspaper’s charity show in which they’ll don Ao dai (traditional Vietnamese tunics) created by local designers.

Titled Duyen dang Ao dai (Charming Ao dai), the charity show is organized by Thanh Nien Film and aims to raise money for the Nguyen Thai Binh Fund for disadvantaged students with outstanding academic records.

A woman models ao dais created by designer Lien Huong. Huong will join three other designers in dressing 80 Miss Universe contestants for Thanh Nien newspaper’s charity event on June 24 in Ho Chi Minh City.

Several prizes will be awarded, including one for “Best in Ao dai.”

Four homegrown designers – Sy Hoang, Lien Huong, Vo Viet Chung and Thuan Viet, will dress 20 women each.

Huong, who has been working on the collection for nearly a month says, “I have learnt the different features and attractions of the beauties through several websites to be ableto make the best Ao dai for them.

“My Ao dai are created in bright and colorful velvets and silks, which will accentuate the stunning curves of the Miss Universe contestants.”

Viet, the youngest designer in the show, says he feels pressure to create dresses that are distinguished from those of his seniors.

He says he’s decided to focus on the color black for his collection and will incorporate velvet, lace, crystal and hand embroidery.

The event, directed by Duong Thao with music by composer Duc Tri, will also include performances by popular local singers like My Linh, Phuong Thanh, Ho Ngoc Ha and the boy band AC&M, to name a few.

The charity program is scheduled for 20:00 on June 24 at HCMC’s Hoa Binh Theater, District 10.

Reported by Da Ly

http://www.thanhniennews.com/

Designer Lien Huong: To Be Reckon With

Ms. Lien Huong (above in white)

If you are a foreigner visiting Viet Nam, there are many famous Vietnamese designers such as Si Hoang, Vo Viet Chung, Kieu Viet Lien but Lien Huong will definitely leave an impression and appeals to the foreign taste.

Lien Huong’s design are versatile and unique ranging from Ao Dai to westernized male attire with her collections and shows appearing in France, Canada, Japan, and America. Her designs have also graced many Miss VietNam winners.

Lien Huong’s designs tend to emphasize fabric, color hues and flowers. She incorporate modern design into the traditional ao dai but still retaining the original form.

You will be sure to have something unique and will find something that suit your taste.

Contact

Lien Huong Fashion Showroom

111 Pasteur St, Dist 3, HCMC – VietNam
Tel : (011848) 822-6074 / 823-9931
Fax: (84-8) 8.294.865
Email : lienhuong_no1@yahoo.com
Website : http://www.lienhuong.com

Lien Huong Fashion Shop & Store

94 BA THANG HAI ST., WARD 12, DIST 10, HCMC – VIETNAM
Tel : (84-8) 8.626.855
Fax : (84-8) 8.632.961
Cell phone : (84)90 377 1182
Email : lienhuong_no1@yahoo.com or vnfashion@lienhuong.com
Website : http://www.lienhuong.com

Please connecting to LIENHUONG designer directly :
NORTH CAROLINA – US +1-336-782-5780 & (01184) 918-111-399
Email : lienhuong_no1@yahoo.com or vnfashion@lienhuong.com

Website: LienHuong

Vietnam “fashion brands” in foreign countries
09:20′ 25/11/2006 (GMT+7)
HA 966415 gi đến 996 để nhn ảnh này
A traditional dress designed by Sy Hoang.

Famous names such as Sy Hoang, Minh Hanh, Lien Huong, Kieu Viet Lien, Le Minh Khoa, Vo Viet Chung, and so on are becoming familiar with foreign customers.

Arriving in Hongkong, one will certainly be amazed by several fashion shops of Le Minh Khoa and those products in luxury shops in one of Asia’s well-known fashion centres. Khoa’s fashion shops were also opened in Quzang Chou of China.

Khoa said “to tell the truth, my customers are those who have been traveling a lot around the world. Whenever they choose a design, the first thing to think is profit. Apart from China, my fashion designs can be found in America, Australia, and Malaysia. American customers were once surprised at our designs. They said that the designs and quality of Vietnam’s fashion are luxurious. I think, in the future, foreign friends will get to know more about “made in Vietnam” fashion”.

For Viet Hung, it was not a smooth road for Viet Hung designs to get into foreign markets. It is easy to be “chucked out”. His four years of endless effort brought about 4 shops in America, 2 shops in Canada, 2 in Australia, 2 in Germany, and 1 in the Czech Republic.

“Besides America and Pacific countries, I have been trying my best to raise the number of my shops to over 30. Many parts of my products are hand made”, said Viet Hung.

Kieu Viet Lien is a top qualified designer in Vietnam with 2 degrees granted by Australia and France. After three years striving for the name Viet Lien, her products have been known by large numbers of American, French and Australian customers. She concentrates on wedding stuff, evening dress, and embroidery. It was thought that the price of Vietnamese fashion products in foreign markets is much more expensive than in domestic markets. Nevertheless, Kieu Viet Lien insisted on the opposite; the price is often the same or lower than the one in domestic markets. Foreign customers’ favorite materials are silk, velvet, taffta, …

Young designer Cong Tri has a number of customers from Japan, Singapore and Australia. A Japanese customer of Cong Tri said that Vietnam’s fashion designers are catching up with the world fashion. He said “looking at any fashion collection, it is easy for us to recognize products from Vietnam’s designers.”

And recently, hundreds of Lien Huong’s designs stunned numerous audiences at her shows in France, Canada, Japan and especially America. Lien Huong’s designs range from the national dress, the ao dai, to male western clothing and female evening dresses. Miss Australia was fond of Lien Huong’s national dress design. Striving for space in foreign markets, Lien Huong has been devoting her time in finding new designs keeping up with modernity and mixing with tradition.

At the moment, it remains too early to be proud of Vietnamese fashion names in the world but no one could deny the never-ending effort of national designers. It is expected that Vietnam’s fashion will be present among the top names in the world fashion and shopping centers.

(Source: Thanh Nien)

Ao dais charm Universe beauties

Thanh Nien’s charity show Duyen Dang Ao dai (Charming Ao dai), which gathered all Miss Universe 2008 contestants together, won rave reviews in Ho Chi Minh City last night.

Despite nearly tripping on stage in the unfamiliar costume, Miss Venezuela Dayana Mendoza last night won the Best in Ao dai title in Thanh Nien newspaper’s charity show in Ho Chi Minh City.

Tickets to the Duyen Dang Ao dai show were sold out as no one wanted to miss the chance to see 80 Miss Universe contestants donning Vietnamese ao dais by four famous local designers.

The contestants were divided into four groups to parade along Hoa Binh Theater’s stage with four different collections of ao dais.

With the traditional designs of Lien Huong, the black-dominated collection of Thuan Viet, the colorful designs of Si Hoang and the highly stylized ao dais of Vo Viet Chung, the beauties all seemed to become Vietnamese maidens with their trademark grace while walking and performing with ao dais.

Looking glamorous in a Vo Viet Chung ao dai, Venezuelan Mendoza defeated four other nominees – Miss Vietnam, Miss India, Miss Thailand and Miss Kazakhstan – to take the Best in Ao dai title.

Mendoza was the first choice of the jurors, which included Thanh Nien’s Editor-in-chief Nguyen Cong Khe and Miss Universe 2007 Riyo Mori.

Mendoza said she didn’t expect to win the title.

“For the first time ever, multi-cultural values mingle with ao dai, creating an international exchange and extravaganza that helps beautiful women from different backgrounds understand one another much more as wellas focuses on Vietnamese features,” said Thanh Nien’s Khe.

After raising more than US$23,000 at the Thanh Nien-organized charity auction on Monday, the Ao dai show illustrated again how considerate the Miss Universe contestants have been to disadvantaged Vietnamese people.

Upon their arrival in Vietnam last week, the 80 Miss Universe contestants jumped straight into preparing for the ao dai event with a fitting session.

“Why must this skirt go with trousers?” Miss Curacao Jenyfeer Mercelina asked designer Vo Viet Chung.

Entering the fitting room, Jenyfeer was still wondering how to wear the costume.

But she was transfixed by her reflection and was reluctant to take the outfit off.

No sooner had she buttoned up her long tunic, Miss Brazil Natalia Anderle was ready to show off her outfit.

But the beauty was embarrassed to discover she was only wearing half of it.

She didn’t realize the trousers were part of the ensemble, thinking she was supposed to wear an evening dress split to the hip.

Some contestants, including Misses Guam, Turkey and Poland, also created amusement by wearing their trousers back-to-front.

The designers were enthusiastic about showing the girls the most attractive ways of sitting, walking and performing in the traditional Vietnamese costume.

The beauties were also advised to wear high-heeled sandals and jewelry to be more appealing on stage.

“Amazing!” “Unbelievable” or “Magic ao dai” were the words the beauties shouted from their fitting rooms.

Last night, as they walked on the stage of Hoa Binh Theater, 2,000 people were stunned at how stunning the contestants looked in Vietnam’s traditional dress.

“It is amazing to see so many beautiful girls gathered in one place in such a wonderful costume like ao dai,” said Michael Smith from Australia.

“I wished I could sit closer to the stage.”

Another Australian audience member, Don McDonald said: “Everything was so wonderful, the girls, the ao dais, the music and the organizing,” he said.

“Miss Venezuela was very beautiful but of course my choice is Miss Australia,” McDonald said.

MISS UNIVERSE ACTIVITIES IN HOI AN TODAY

After a visit to Quang Nam provincial People’s Committee Office, sightseeing at the five-star Nam Hai Hoi An Resort and playing games and sports at the Palm Garden Resort, the beauty contestants will join a parade led by Miss Universe 2007 Riyo Mori in local pedicabs, decorated with their national flags and symbols.

A traditional musical show will be held this evening in the ancient town, where organizers and performing artists will put on an extravaganza, bringing back to life scenes from the city’s history for the enjoyment of the pageant contestants.

(L to R) Miss Finland Satu Tuomisto, Miss France Laura Tanguy, Miss Georgia Gvantsa Daraselia and Miss Germany Madina Taher modeling Vietnamese ao dais at Ho Chi Minh City’s Hoa Binh Theater last night.

Inner Sanctum

(07-09-2008)

French designer brings expertise to VN fashion

Pascale Valery Tung Lam, a fashion designer for Thai Tuan Garment and Textile Company, designed the 2008 Miss Viet Nam Collection for the 30 ladies who competed for the title of the country’s most beautiful woman in Hoi An. Vo Le Hong spoke with the French-Vietnamese woman.

I studied the history of the Vietnamese dress, the ao dai, and met Lien Huong, a famous fashion designer of ao dai. I invited her to France and suggested to UNESCO that the ao dai be classified as intangible heritage. During my stay in Viet Nam, I worked as a fashion consultant to producers like IGTC, Vita Jean, Sai Gon 2, and Sanding. Now I work for Thai Tuan Company.

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