Vietnamese fashion no specialty
July 1, 2006
|Vietnamese fashion no specialty|
|08:52′ 01/07/2006 (GMT+7)|
VietNamNet – Many Vietnamese fashion designers have travelled abroad to compete with designers from other countries. Does this mean that new perspectives have been opened for the industry to join in the world community of fashion?
Many experts say it is still too early to turn ambition into reality, especially in the ‘current situation’ where Vietnamese fashion is the domain of infantile, unimaginative philistines
Fashion design not applicable
Recent achievements in the fashion industry include the coming of many new fashion designers. Besides the established names, several new names have cropped up on the scene, such as Huyen My, Thu Giang, Nhat Huy, and Xuan Thu.
Many of them have been abroad to compete with fashion designers from other countries, winning international awards. This has contributed to the hope of pushing up the country’s industry further in the process of joining the world fashion industry.
Vietnamese traditional Ao Dai has been stylised and shown at many international competitions held in Hong Kong, Shanghai, Singapore and other Asian shows. The designers who reworked the trad cut have become well known in other countries, but only as purveyors of the same trite, inconvenient garment.
According to designer Sy Hoang, designs normally are just to impress people and help to contribute to brands. Applicable fashion is an area where professional design is a must. In this field, then consumer choice is the first priority.
Unfortunately applicable fashion in this country has not been of a level to obtain public confidence. “It might take the industry five or ten years to really be able to develop brands,” said Sy Hoang
Poor materials, monotonous designs
Designer Vo Viet Chung says that material is very important in fashion. It helps to make designs unique.
In Vietnam, only silk and brocade and a handful of other low quality materials are available, meaning, designers are hemmed in design terms. Several years ago, Vietnamese materials like silk, brocade and velvet impressed foreign customers, but rampant overproduction has lowered their quality.
Many young designers have had to use low quality material from small markets for their designs, a move that is pretty much professional suicide.
Sharing the same view with Chung, Sy Hoang complained that quality of Vietnamese silk is not as high as that of Thai silk. And in addition to problems with materials, the act of design has been paid little attention.
Vietnamese fashion designs in general are very monotonous. Many collections produced by seemingly different designers are all too similar. Most designers are also unsuccessful in developing their own brands.
Hoang said that usually, without seeing a designers name on a collection, it is quite difficult to tell the work of one from another.
Vietnamese people aren’t good at having their own ideas, and copying is rife among designers. Hoang used the example of designer Le Minh Khoa who was applauded for his collection of clothes made of lace. A short time later, a plethora of other designers were using lace in their designs.
“This is extremely unprofessional and sets back development of the fashion industry in Vietnam,” Hoang added.