Images of Ha Long Bay, Vietnamese girls in traditional ao dai (long dress), and HCM City have appeared on London’s taxis as part of efforts to promote Viet Nam as an attractive tourist destination and site for business activities.

The promotional programme was launched at a ceremony at the Vietnamese Embassy in London on September 10.

Sponsored by British Petroleum (BP), Viet Nam Airlines and West East Travel, 10 taxis carrying advertisements will roam the streets of London 24 hours a day, seven days a week for six months.